Do you ever wonder how most people find the homes they eventually buy? You might imagine them driving by a “For Sale” sign or seeing a home for sale in the newspaper and then calling to enquire. Of course, many buyers find out about listed properties that way.
But according to research by the National Association of Realtors, there are many surprising ways buyers find their home:
88% of buyers use a real estate agent to find their home.
90% of buyers use online resources at some part of their home buying process. In particular, viewing the MLS listing on their agent's website.
69% of buyers use specific search terms in a search engines, such as Google or Bing. An example search term in the Greater Vancouver real estate market would be “West Vancouver homes for sale”.
Surprisingly, only 29-46% of buyers will attend an Open House as part of their home buying activities.
Overall, the research proves that buyers utilize a multitude of ways — combining online and offline methods — to find their home.
What tips does this research provide to Home Sellers?
It means that if you’re preparing your home for sale, you need to ensure your agent's marketing plan takes into account all the ways buyers are finding properties — so you can be sure that they will find yours.
Looking for a REALTOR® who knows how to market your home for maximum exposure? Call today.